Become a Pricing Strategy Advisor

Effectively determining residential property values is an essential skill for agents assisting both sellers and buyers. Learn best practices for generating accurate comparative market analyses (CMAs) and advising your clients on the best listing or offer price by earning the Pricing Strategy Advisor (PSA) certification.

Make Real Estate Pricing Recommendations with Confidence

One of the primary services that real estate agents provide to consumers is determining a property’s fair market value and recommending an appropriate sales price or offer price. It’s essential to have an in-depth understanding of how to select comps, prepare the comparative market analysis (CMA) document, and present your recommendations to your client.

The PSA certification course prepares real estate agents to:

Master the building blocks of the CMA

The CMA is a critical document that informs and supports your pricing recommendations. Learn what you need to know — from overall market value concepts to CMA industry standards and how to select appropriate comps.

Work constructively with appraisers

Gain insight into the appraisal process and the role of the appraiser. You’ll learn how to review an appraisal report and what actions to take if a report appears to contain inaccuracies.

Understand the impact of market conditions on pricing

Learn how local market conditions like supply and demand and absorption rates impact pricing recommendations and which information sources will keep you up to date with developments.

How to earn your Psa certification

Show consumers that you have been trained in best practices for pricing residential properties by earning the Pricing Strategy Advisor (PSA) certification.

There are 3 simple steps:

Step 1

Be a member in good standing with the National Association of REALTORS®.

Step 2

Complete the one-day course Pricing Strategies: Mastering the CMA.

Step 3

Submit your application and the one-time application fee of $179.

Don’t Guess:

Work with a PSA

Determining the right asking price and offer price is not a guessing game. REALTORS® with the PSA certification have completed training in best practices for analyzing and pricing residential real estate.