Why Use a PSA

Why use a pricing strategy advisor (PSA)

Determining the right asking price and offer price is not a guessing game. It takes careful analysis of your local market dynamics and recent sales in your neighborhood.

REALTORS® with the PSA certification have pursued additional training to improve their skills in analyzing and pricing residential real estate. You can trust that their recommendations are based on the best available research and a thorough comparison of similar homes that have sold in your area recently.

The PSA Difference

REALTORS® with the PSA certification have:



Advanced training in creating a comparative market analysis (CMA)


Comprehensive understanding of local market conditions and how they impact pricing


Insight into the appraisal process and specific strategies for taking action if there appears to be discrepancies or inaccuracies


Pricing recommendations based on research and analysis


Pledged to protect and promote the interests of their client by abiding by the REALTOR® Code of Ethics

Take the guesswork out of home pricing